Source provides an AI-powered platform for B2B growth teams to simplify revenue attribution by connecting marketing and CRM data. The platform tracks lead conversion rates through the funnel, offering AI-driven recommendations to optimize channel spend and accelerate pipeline growth. Users gain deep insights into channel performance and website activity to effectively manage KPIs and marketing goals.
Funding
$1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
B2B marketing teams often struggle to accurately attribute leads and conversions to specific marketing activities, making it difficult to optimize marketing spend and improve ROI. Existing attribution methods can be complex to set up and require significant manual effort to integrate data from various ad platforms and CRM systems. This lack of clear attribution hinders data-driven decision-making and limits the ability to identify the most effective marketing strategies.
Solution
Source is a self-serve marketing attribution platform designed to provide B2B marketing teams with detailed insights into lead sources and conversion rates. The platform connects directly with popular CRM and advertising platforms to consolidate marketing and customer data into a single source of truth. By tracking lead conversion rates throughout the sales funnel, Source enables users to identify which marketing qualified leads are converting into sales qualified leads and ultimately, customers. Real-time alerts on trends and recommendations help users understand how to improve key marketing metrics and drive growth.
Target Audience
Source is primarily targeted towards B2B marketing teams looking to improve marketing attribution, optimize marketing spend, and drive growth through data-driven decision-making.
Features
- Self-serve platform enables marketers to set up tracking in minutes without requiring extensive technical expertise.
- Integrates with leading CRM and ad platforms to connect marketing and customer data.
- Provides detailed attribution for every lead, enabling users to identify the most effective campaigns, channels, and programs.
- Offers preset dashboards that can be customized to track progress towards goals and KPIs, including budgeting and lead volume.
- Tracks website activity to identify which pages are driving conversions and which have the highest conversion rates.
- Allows users to zoom in on channel performance to understand the impact of specific content, keywords, and campaigns.
- Provides real-time alerts on trends and recommendations to improve key metrics.