Sourcepoint
About Sourcepoint
The startup offers a privacy software platform that enables publishers and advertisers to obtain legally compliant consent from consumers for data usage. This service allows digital publishers to engage with users who employ ad blockers, test compensation strategies, and generate revenue while ensuring consumer privacy.
```xml <problem> Digital publishers and advertisers face the challenge of obtaining legally compliant consent from consumers for data usage, especially with the increasing use of ad blockers and evolving privacy regulations like GDPR and CCPA. This makes it difficult for them to engage with users, test compensation strategies, and generate revenue while respecting consumer privacy rights. </problem> <solution> Sourcepoint provides a privacy software platform that enables publishers and advertisers to manage consumer privacy rights at scale, align cross-functional teams, and automate vendor risk assessment. The platform offers a Consent Management Platform (CMP) to capture, manage, and optimize consumer privacy preferences, as well as compliance monitoring to automate the vendor assessment process. It also provides tools for universal consent and preferences to streamline first-party data strategy and DSAR (Data Subject Access Request) handling to simplify data subject access requests. Sourcepoint's solutions are designed to help businesses meet global privacy requirements, optimize for business outcomes, and build trust with consumers. </solution> <features> - Consent Management Platform (CMP) for capturing, managing, and optimizing consumer privacy preferences - Compliance Monitoring to automate vendor assessments and identify data leakage - Universal Consent & Preferences to unify data privacy processes, including marketing preferences and legal document acceptance - DSAR Handling to streamline data subject access requests with branded forms and regulation-specific workflows - Multi-regulation support for global compliance, including GDPR and CCPA/CPRA - Omni-channel support for web, mobile browser, in-app, AMP, and OTT/CTV environments - Customizable message builder for creating branded consent experiences - Robust reporting and A/B testing to optimize consent rates - Automated cookie disclosures and vendor list curation - Integration hub to connect with leading martech platforms </features> <target_audience> The primary customers are digital publishers, brands, and gaming companies that need to manage consumer privacy rights, comply with global privacy regulations, and optimize their data strategies. </target_audience> <revenue_model> Sourcepoint offers pricing and plans based on the specific products and features required, but exact pricing is not publicly available. </revenue_model> ```
What does Sourcepoint do?
The startup offers a privacy software platform that enables publishers and advertisers to obtain legally compliant consent from consumers for data usage. This service allows digital publishers to engage with users who employ ad blockers, test compensation strategies, and generate revenue while ensuring consumer privacy.
Where is Sourcepoint located?
Sourcepoint is based in City of New York, United States.
When was Sourcepoint founded?
Sourcepoint was founded in 2015.
How much funding has Sourcepoint raised?
Sourcepoint has raised 48800000.
- Location
- City of New York, United States
- Founded
- 2015
- Funding
- 48800000
- Employees
- 47 employees
- Major Investors
- Arrowroot Capital Management