New Category produces the world’s first nootropic nutrition bar that delivers supplement‑grade bioactives without heat‑induced degradation. Using a patented ultrasonic cold‑forming process, each active ingredient is microencapsulated and bound within a whole‑food matrix of nuts, seeds, and proteins, ensuring clinical‑dose potency from shelf to synapse. The bars combine flavors like chocolate‑peanut butter and cookies & cream with ingredients such as MCT oil, phosphatidylserine, and L‑theanine for focused, crash‑free brain performance.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers who rely on multiple daily supplements face inconvenience, pill fatigue, and loss of potency due to heat‑based processing methods that degrade sensitive bioactives. This makes it difficult to maintain consistent, clinically effective dosing for cognitive performance.
Solution
New Category offers a ready‑to‑eat nootropic nutrition bar that consolidates a full supplement stack into a single snack. The bar is produced with a patented ultrasonic cold‑forming process that uses high‑frequency sound waves instead of heat, preserving the integrity of supplement‑grade bioactives from shelf to synapse. Each active ingredient is microencapsulated at the molecular level to protect bioavailability throughout digestion, ensuring that the labeled dose reaches the brain. A whole‑food matrix of nuts, seeds, and proteins provides a clean structural binder without artificial syrups or gums. Clinically studied doses of phosphatidylserine, citicoline, MCT oil, L‑theanine, and caffeine are delivered in six distinct cognitive “boosts,” allowing users to replace complex pill regimens with one convenient bar.
Target Audience
Primary customers are health‑focused adults, professionals, athletes, and veterans who seek convenient, science‑backed cognitive support without managing a complex pill regimen.
Features
- Ultrasonic cold‑forming binds ingredients with high‑frequency sound waves, eliminating heat‑induced degradation of sensitive nutrients
- Molecular‑level microencapsulation of each nootropic ensures stable bioavailability from production through digestion
- Whole‑food matrix of real nuts, seeds, and proteins serves as a natural binder, avoiding artificial gums or syrups
- Clinically studied doses included: 100 mg phosphatidylserine, 250 mg citicoline, 80 mg caffeine, 200 mg L‑theanine, and C8 MCT oil for rapid brain fuel
- Six distinct cognitive boosts delivered in a single bar, replacing the need for multiple pills
- Shelf‑stable, ready‑to‑eat format available in four flavors (Chocolate Peanut Butter, Chocolate Chip Cookie Dough, Cookies & Cream, Double Chocolate Brookie)