SoundGTM is a SaaS platform that centralizes partner program operations, syncing bidirectionally with major CRMs to automatically capture, risk‑score, and attribute partner‑influenced deals. It provides a live pipeline, partner leaderboard, AI‑driven at‑risk alerts, and automated commission calculations with Stripe payouts, all accessible through a white‑label partner portal.
Funding
Funding not disclosed
Founders
Product
Problem
Many B2B companies run partner referral programs using spreadsheets, manual CRM updates, and ad‑hoc communication, which makes the referral funnel invisible, creates data inconsistencies, and forces managers to spend time chasing deal registrations and calculating commissions.
Solution
SoundGTM provides a SaaS platform that centralizes partner program operations from deal registration through commission payouts. The system syncs bidirectionally with major CRMs (HubSpot, Salesforce, Attio, Pipedrive) to automatically capture partner‑influenced deals from multiple sources such as calendar links, email, LinkedIn signals, and partner self‑service portals. Each deal is risk‑scored in real time, displayed on a live pipeline and leaderboard, and linked to clear attribution data. Commission rules are defined once and trigger automatically when CRM stages are met, queuing payments through Stripe. An AI engine flags at‑risk partners, drafts re‑engagement emails, and offers deal‑priority recommendations, while a white‑label partner portal lets partners view their pipeline, submit deals, and track earnings without manual follow‑up.
Target Audience
Primary users are partner managers, heads of partnerships, and channel leads at B2B companies that run referral or affiliate programs and need automated tracking, attribution, and payout capabilities.
Features
- Two‑way integration with HubSpot, Salesforce, Attio, Pipedrive, and Zoho, eliminating duplicate data entry
- Automatic deal registration from CRM, calendar links, email, LinkedIn comments, and partner portal submissions
- Real‑time risk scoring and alerts for stale or at‑risk deals, with AI‑generated outreach drafts
- Configurable commission rules that calculate payouts on deal stage triggers and queue Stripe payments
- Partner leaderboard and pipeline dashboard that rank partners by actual revenue and conversion metrics
- White‑label partner portal (branding and custom domain) for self‑service deal entry, status tracking, and earnings visibility
- Integrated notifications via Gmail, Slack, and Calendly, plus AI‑enhanced reporting and CSV export