Souldi provides fashion houses with an ultra‑realistic virtual try‑on platform that lets shoppers see garments rendered with the drape and silhouette of the brand’s own campaign imagery. By combining pieces across a catalogue and using personal purchase history and body dimensions, the system offers tailored size recommendations and personalized product descriptions, reducing sizing doubt and turning browsers into confident buyers.
Funding
Funding not disclosed
Founders
Product
Problem
Online shoppers often hesitate to purchase apparel because they cannot see how garments will fit or look on their own body, leading to sizing uncertainty and high return rates. Traditional e‑commerce images also fail to convey the drape and silhouette of a brand’s specific styling, limiting the ability to visualize complete outfits.
Solution
Souldi offers an ultra‑realistic virtual try‑on platform that renders garments with the exact drape and silhouette captured from a brand’s campaign imagery. The system generates personalized size recommendations by analyzing each customer’s purchase history and body dimensions, reducing sizing doubt. An outfit combinator lets shoppers mix and match any items from the catalogue, creating complete looks without manual curation. Product descriptions are dynamically tailored to reflect the customer’s style profile and prior purchases, maintaining the brand’s voice while delivering a personalized experience. The resulting visual confidence encourages higher conversion rates and larger basket sizes for fashion houses.
Target Audience
Primary customers are fashion houses and online apparel retailers seeking to enhance digital shopping experiences and reduce return rates through realistic virtual try‑on and personalized styling tools.
Features
- Photorealistic 3D rendering of apparel using brand‑specific campaign assets for accurate drape and silhouette
- AI‑driven size recommendation engine that leverages past purchases and user dimensions
- Outfit combinator that automatically pairs any catalogue items to generate infinite outfit possibilities
- Dynamic, context‑aware product copy that adapts to each shopper’s style history and measurements
- Seamless integration with existing e‑commerce platforms via API, preserving brand voice across the shopping journey