Méliuz provides a digital account that integrates both fiat currency and cryptocurrencies, allowing users to buy and sell Bitcoin in under 15 seconds. The platform addresses the need for a streamlined, secure method to manage and invest in digital assets while earning cashback in cryptocurrencies on online purchases.
Funding
Funding not disclosed
Founders
Product
Problem
Many users find it cumbersome to manage both traditional fiat currency and cryptocurrencies within separate platforms. Existing solutions often lack seamless integration, requiring users to switch between different apps and accounts to handle their finances and digital asset investments.
Solution
Méliuz provides a digital account that integrates both fiat currency and cryptocurrency management, enabling users to buy and sell Bitcoin in as little as 15 seconds. The platform allows users to manage their finances in one place, offering a streamlined and secure method to invest in digital assets. Users can deposit funds via Pix, use cashback rewards to purchase Bitcoin, and monitor their transactions and investment performance directly within the app. The platform is supervised by the Central Bank and employs security measures such as transaction passwords and data encryption.
Target Audience
The primary target audience includes individuals seeking a user-friendly platform to manage both traditional finances and cryptocurrency investments, particularly those interested in Bitcoin and earning cashback rewards.
Features
- Integrated digital account for managing both fiat (BRL) and cryptocurrencies (Bitcoin)
- Rapid Bitcoin purchase and sale functionality within 15 seconds
- Cashback rewards in cryptocurrencies on online purchases
- Option to convert cashback earnings into Bitcoin investments
- Account funding via Pix transfers
- Transaction monitoring and performance tracking within the app
- 24/7 support and educational resources
- Advanced security measures including transaction passwords and data encryption