Sorted Deli sells gluten‑free, grain‑free staple foods—including rotis, pizza crusts, breads, pastas, and snacks—made from seeds, nuts, vegetables and high‑fiber ingredients. The products are low‑glycemic, plant‑based and preservative‑free, targeting keto, paleo, vegan, diabetic and other health‑focused diets, and are delivered directly to consumers via an online store.
Funding
$5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers seeking low‑carb, gluten‑free, and plant‑based staples often rely on traditional wheat products that are high in simple carbohydrates, contain gluten, and lack nutritional density. This limits options for people on keto, paleo, diabetic, or vegan diets and makes it difficult to find convenient, preservative‑free alternatives for everyday meals such as rotis, pizza, bread, pasta, and snacks.
Solution
Sorted Deli offers a curated line of gluten‑free, grain‑free foods that replace common carbohydrate‑rich staples with nutrient‑dense alternatives made from seeds, nuts, vegetables, and high‑fiber ingredients. Each product—rotis, pizza crusts, breads, pastas, and snacks—is formulated to be low‑glycemic, vegan or vegetarian, and free of preservatives and trans fats. The company manufactures these items in small batches, ensuring plant‑based protein, healthy fats, and micronutrients are retained. Products are sold online and delivered directly to customers, providing a convenient way to maintain specialized dietary regimes without sacrificing taste or convenience. By focusing on natural, high‑fiber formulations, Sorted Deli helps consumers manage weight, blood sugar, and overall nutrition while adhering to gluten‑free and grain‑free requirements.
Target Audience
Primary customers are health‑conscious individuals following gluten‑free, grain‑free, keto, paleo, vegan, or diabetic diets, as well as families seeking convenient, nutritious staple foods for everyday meals.
Features
- Rotis crafted from quinoa, buckwheat, amaranth, nuts, seeds, and vegetables, offering 20+ varieties that are gluten‑free, grain‑free, and diabetic‑friendly
- Pizza crusts using cauliflower, almond, buckwheat, quinoa, and amaranth, enriched with flaxseed, chia, and other high‑fiber ingredients for low GI profiles
- Gluten‑free breads and pastas made from seed and nut flours, providing high protein and healthy fat content while remaining vegan
- Snack range (e.g., beetroot sev, chocolate balls, namkeen mix) formulated with slow‑burning nuts, seeds, and vegetables, containing no preservatives or trans fats
- All products are plant‑based, free of artificial additives, and designed for keto, paleo, vegan, and diabetic diets
- Direct‑to‑consumer e‑commerce platform with city‑based delivery options for fresh, ready‑to‑cook items