This startup offers ethically made, sustainable lingerie designed to protect against leaks and stains. Their products provide continuous protection, combining comfort with practical functionality for everyday wear.
Funding
Funding not disclosed
Founders
Product
Problem
Many women experience leaks and stains during menstruation, postpartum, or due to incontinence, leading to discomfort and anxiety. Traditional feminine hygiene products like pads and tampons can be bulky, uncomfortable, and environmentally unsustainable. Existing solutions often fail to provide adequate protection and can cause skin irritation or unpleasant odors.
Solution
SOQO provides a range of reusable, leak-proof underwear designed to offer discreet and reliable protection against menstruation, light bladder leakage, postpartum bleeding, and everyday discharge. The underwear is crafted from soft, breathable fabrics with a multi-layered absorbent core that wicks away moisture, neutralizes odors, and prevents leaks. Available in various styles and sizes, SOQO's period panties offer a comfortable and eco-friendly alternative to disposable hygiene products, ensuring confidence and peace of mind throughout the day. The product line includes specialized designs for teens, active women, postpartum mothers, and seniors experiencing incontinence.
Target Audience
SOQO's primary customers are women of all ages seeking comfortable, reliable, and eco-friendly protection against menstruation, incontinence, postpartum bleeding, and everyday discharge.
Features
- Multi-layered absorbent core for managing medium to heavy flows, bladder leaks, and discharge
- Soft, breathable, and skin-friendly fabrics for all-day comfort
- Leak-proof design with moisture-wicking technology to prevent stains and odors
- Available in various styles, including briefs, bikinis, and maternity options
- Reusable and machine-washable for easy care and environmental sustainability
- Specialized collections for teens, active women, postpartum mothers, and seniors
- Chafing-resistant designs for sensitive skin and post-delivery recovery