Soofa provides solar‑powered digital kiosks with 75‑inch full‑color displays that replace static billboards, delivering programmatic, demographic and geographic targeting for advertisers and real‑time public messages for municipalities via LTE/5G. Its cloud‑native platform enables instant campaign updates, detailed impression and foot‑traffic analytics from built‑in sensors, and operates off‑grid to eliminate electricity costs and carbon emissions.
Funding
Funding not disclosed
Founders
Product
Problem
Outdoor advertising in many cities relies on static, high‑maintenance billboards that cannot deliver real‑time messages, lack granular audience segmentation, and consume significant electricity, limiting both advertiser ROI and municipal communication effectiveness.
Solution
Soofa deploys solar‑powered, network‑connected digital kiosks that replace traditional billboards with dynamic, full‑color 75‑inch displays. The kiosks operate off‑grid using integrated photovoltaic panels and edge‑computing hardware, eliminating carbon emissions and reducing utility costs. Advertisers access a cloud‑based programmatic platform that enables hyper‑specific demographic and geographic targeting, real‑time campaign adjustments, and detailed impression analytics. Municipalities use the same infrastructure for instant public service announcements, wayfinding content, and crowd‑sourced foot‑traffic insights delivered via a secure analytics dashboard. All content updates are pushed over LTE/5G with end‑to‑end encryption, ensuring reliable operation and data privacy across the network.
Target Audience
Primary customers are brands and advertising agencies seeking data‑driven out‑of‑home campaigns, and city governments or public‑sector agencies that need real‑time, sustainable communication channels in high‑traffic public spaces.
Features
- Integrated solar PV array and battery storage delivering zero‑carbon, continuous power for the 75‑inch full‑color LCD panel.
- Edge‑compute controller with LTE/5G connectivity that streams content and collects sensor data without reliance on local power grids.
- Cloud‑native content management system (CMS) supporting programmatic ad buying, demographic/geographic targeting, and real‑time schedule changes via API.
- Built‑in pedestrian counting sensors (computer‑vision or Wi‑Fi probe) feeding anonymized foot‑traffic metrics to a web‑based analytics dashboard.
- Customizable UI templates for wayfinding, public service announcements, and interactive community messaging.
- Secure data pipeline with TLS encryption and role‑based access controls for both advertisers and municipal users.
- Modular hardware design allowing easy installation on existing street furniture or dedicated sign structures.