Funding
$3.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Social media creators, especially those with smaller followings, often struggle to monetize their content effectively, as traditional platforms prioritize creators with large audiences. This makes it difficult for emerging artists to earn a sustainable income from their creative work on platforms like TikTok.
Solution
SongPush connects music artists with social media creators, providing a platform for creators to discover and use songs in their TikTok videos and earn money based on video performance. The platform enables creators to monetize their content, regardless of follower count, by creating videos using songs from a diverse range of artists. Creators receive compensation starting from as little as 100 views, with higher payouts for more creative and engaging videos that align with the artist's brief. SongPush facilitates a mutually beneficial ecosystem where artists gain exposure and creators are rewarded for their creativity.
Target Audience
The primary target audience includes TikTok creators of all sizes, particularly those with smaller followings, who are looking for ways to monetize their content and support emerging artists.
Features
- Access to a library of songs from various artists for use in TikTok videos.
- Monetization opportunities for creators based on video views, starting from 100 views.
- Payouts that increase based on video creativity and adherence to artist briefs.
- Direct connection with artists to promote their music through user-generated content.
- A creator scoring system that rewards high-quality content with increased earning potential.
- Regular payouts via bank transfer, with a minimum payout threshold of €10.
- Mobile app available on iOS and Android for easy access to songs and campaign management.