Else enables product teams to prototype and develop features directly within their live application, using real data and existing components instead of static mockups. The platform learns from the codebase to inherit the design system and can turn a validated prototype into a production‑ready pull request in a fraction of the usual time, streamlining the build‑review‑merge workflow.
Funding
Funding not disclosed
Founders
Product
Problem
Product teams often rely on static mockups or separate sandbox environments to prototype new features, which means prototypes use placeholder data, duplicate UI components, and do not reflect the actual design system or backend behavior of the live application. This disconnect leads to lengthy validation cycles, rework, and delayed delivery of functional features.
Solution
Else provides an AI‑driven prototyping platform that runs inside a product’s existing codebase, allowing product managers and designers to build and test features using the real data, components, and design system already in production. The platform automatically learns the codebase to reuse UI elements and extend the backend without modifying existing services. Prototypes are generated as production‑ready pull requests that can be reviewed and merged directly through GitHub, GitLab, or Bitbucket. By eliminating the need for separate mockup tools and sandbox setups, Else shortens the validation‑to‑shipping timeline and reduces rework. The system also includes a credit‑based usage model that scales with team size, enabling teams to prototype on demand.
Target Audience
Primary customers are product managers, designers, and cross‑functional product teams that need to validate features quickly within their existing web or mobile applications.
Features
- AI analysis of the live codebase to inherit the existing design system and reuse UI components automatically
- In‑product prototyping interface that operates on real user data and live backend services
- Ability to add new backend functionality or data layers without altering the current architecture
- One‑click generation of production‑ready pull requests compatible with GitHub, GitLab, and Bitbucket
- Integrated credit system that allocates daily free credits and purchasable credits for higher usage
- Support for up to 30 concurrent builders per team, with tiered plans for larger organizations
- Seamless integration with existing version‑control workflows, eliminating hand‑off friction between design and engineering