SOLV offers a self-service platform for creating and distributing targeted digital display advertisements across the open web. Businesses can design interactive broadcasts that drive audiences to web pages or messaging apps, ensuring timely reach and direct engagement for geographically specific campaigns.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses require effective methods to reach specific geographic audiences with timely and engaging digital advertisements. Traditional advertising channels can be inefficient, lacking precise targeting and interactive capabilities, which hinders direct audience engagement and conversion.
Solution
SOLV provides a self-service platform for creating and distributing targeted digital advertisements across the open web. The platform enables users to upload creative assets or use templates to design interactive broadcasts. These broadcasts can direct audiences to web pages or messaging applications like WhatsApp and Facebook Messenger, facilitating direct engagement and real-time communication. SOLV guarantees reliable reach estimates and ensures timely delivery, making it suitable for time-sensitive campaigns.
Target Audience
The platform is designed for businesses and organizations, including law enforcement agencies and non-profits, seeking to reach specific geographic populations with targeted digital advertising campaigns.
Features
- Self-service platform for ad creation and broadcast management via a web browser.
- Geographic targeting capabilities ranging from zip codes to entire states, provinces, and cities, with coverage in over 70 countries.
- Interactive broadcast design allowing redirection to web pages or messaging apps (WhatsApp, Facebook Messenger, LINE, Viber).
- Assured reach estimates with a delivery guarantee of 99.99% of projected reach, with a minimum of 90% in case of under-delivery.
- Broadcasts typically go live within an hour and are available 24/7, supporting time-critical campaigns.
- Delivery as digital display advertisements on top news, sports, and entertainment websites and apps, excluding social media platforms.
- Supports static and animated GIF images in a 300x250 pixel dimension, with ongoing development for video support.
- Pay-as-you-go model with no minimum spend, subscription, or recurring fees.