SOLIDU produces waterless beauty products using concentrated active ingredients, significantly reducing plastic waste and water consumption in personal care routines. Packaged in 100% backyard compostable boxes, these products offer an eco-friendly alternative to traditional cosmetics, preventing approximately 28.4 grams of plastic waste per unit.
Funding
$780K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional beauty and personal care products often contain significant amounts of water and are packaged in single-use plastics, contributing to environmental waste and resource depletion. Consumers seeking sustainable alternatives face challenges in finding effective products that minimize their ecological footprint.
Solution
SOLIDU offers a range of waterless beauty products formulated with concentrated active ingredients and packaged in 100% backyard compostable boxes. By eliminating water from the formulations, SOLIDU reduces the need for plastic packaging and minimizes water consumption associated with traditional cosmetics. Their product line includes solid shampoo bars, conditioners, body butters, and deodorants, all designed to provide effective personal care while minimizing environmental impact. The concentrated formulas ensure that one SOLIDU bar lasts as long as a standard 300ml bottle of liquid product.
Target Audience
Environmentally conscious consumers looking for sustainable and effective alternatives to traditional beauty and personal care products.
Features
- Waterless formulations using concentrated active ingredients, plant extracts, and essential oil blends
- Products packaged in 100% backyard compostable boxes made from starch, bamboo, and charcoal
- Solid shampoo bars designed to last as long as a 300ml bottle of liquid shampoo
- Natural deodorants formulated without baking soda for sensitive skin
- Travel-friendly solid formats that comply with carry-on liquid restrictions
- Ethically produced in small batches within the EU, adhering to ethical labor practices
- Products are vegan, cruelty-free, and made from biodegradable ingredients