Softmattr
Softmattr is a curated digital marketplace that evaluates fashion products through a material-science lens, prioritizing fibers like regenerative cotton, hemp, cactus leather, and lyocell. Each listing includes detailed data on fiber origin, processing methods, and certifications such as GOTS, helping consumers identify brands that use soil-positive, low-water, and chemical-free processes.
- Commerce & Shopping
- Fashion Technology
- Clean Technology
Funding
Founders
Founder details are not available yet.
Product
Problem
Sustainable fashion claims are often vague or unverifiable, making it difficult for consumers to distinguish genuinely responsible brands from those engaging in greenwashing. The composition label is the only concrete evidence of a product's environmental impact, yet most marketplaces do not evaluate or present this information in a way that supports informed purchasing decisions.
Solution
Softmattr provides a curated platform where every product is evaluated for its material composition, sustainability metrics, and real-world environmental impact. The company focuses on specific fibers—regenerative cotton, hemp, cactus leather, organic cotton, and lyocell—and highlights brands that use soil-positive, low-water, and chemical-free processes. Each product listing includes detailed data on fiber origin, processing methods, and certifications like GOTS, allowing consumers to verify brand claims against the actual composition label. By prioritizing materials first, Softmattr makes it easier for shoppers to discover and purchase responsibly sourced apparel from brands that meet higher environmental standards.
Target Audience
Primary users are sustainability-conscious consumers seeking verified, material-based fashion choices, as well as brands that prioritize responsible material sourcing and want to reach these buyers.
Features
- Curated product catalog organized by material type, including regenerative cotton, hemp, cactus leather, organic cotton, and lyocell/TENCEL™
- Detailed composition breakdowns for each product, such as "73.8% Lyocell, 26.2% Linen" or "55% Hemp / 45% Org. Cotton"
- Material-specific sustainability criteria displayed per fiber, including soil carbon restoration, water usage, pesticide avoidance, and biodegradability
- Certification verification, including GOTS-certified organic cotton and closed-loop lyocell processing
- Brand curation focused on material choices that are "harder, more expensive, and more honest than the industry standard"