Softloans provides an embedded lending platform that utilizes real-time performance data from e-commerce businesses to offer revenue-based financing without collateral requirements. This approach allows merchants to access flexible loan repayment terms that align with their revenue fluctuations, streamlining the application process through secure data integrations and automated credit decisions.
Funding
$1.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Small and medium-sized e-commerce businesses often face challenges in accessing traditional loans due to lack of collateral and the need for fixed repayment schedules that don't align with fluctuating revenues. Traditional loan application processes can be lengthy and cumbersome, requiring extensive paperwork and manual data verification.
Solution
Softloans provides an embedded lending platform that enables partner platforms to offer revenue-based financing to their merchants. The platform leverages real-time performance data from sources like Shopify, Google Ads, and Stripe to assess creditworthiness and provide financing offers within 24 hours. Repayments are structured as a percentage of revenue, automatically adjusting to business performance, and eliminating fixed installment requirements. The platform offers a fully digital application process, swift credit decisions, and loan management tools, including a loan dashboard, accounting features, and shortfall predictions.
Target Audience
The primary target audience includes e-commerce platforms, marketplaces, and other businesses that serve online merchants and seek to offer embedded financing solutions to their customers.
Features
- Embedded lending solution accessible via API or stand-alone platform
- Real-time data integration with e-commerce platforms (e.g., Shopify) and marketing channels (e.g., Google Ads) for automated credit assessment
- Revenue-based repayment model with repayments tied to a percentage of sales
- Automated KYC/AML checks and secure data integrations
- Loan management dashboard with accounting features and shortfall predictions
- Single sign-on experience for partner platforms
- Support for bank statement analysis across 2500+ banks in 30+ countries