SOCi provides a CoMarketing Cloud that automates local marketing tasks for multi-location enterprises through AI-driven tools like Genius Search, Genius Social, and Genius Reviews. This platform enhances local visibility, engagement, and brand reputation by optimizing listings, managing social media content, and responding to customer reviews across all locations.
Funding
$120M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Multi-location enterprises face challenges in maintaining consistent brand messaging and optimizing local marketing efforts across numerous locations. Managing listings, social media content, and customer reviews for each location requires significant time and resources, hindering overall marketing effectiveness.
Solution
SOCi provides a CoMarketing Cloud that leverages AI to automate and optimize local marketing for multi-location businesses. The platform offers a suite of tools, including Genius Search, Genius Social, and Genius Reviews, designed to enhance local visibility, engagement, and brand reputation. By automating tasks such as listing management, social media content creation, and review responses, SOCi enables businesses to efficiently manage their local marketing efforts at scale. The platform's AI-driven capabilities analyze data, recommend optimizations, and execute strategies to improve local search rankings, social media presence, and customer sentiment.
Target Audience
SOCi's primary customers are multi-location enterprises, including brands and franchises, seeking to streamline and optimize their local marketing efforts across numerous locations.
Features
- **Genius Search:** Analyzes data, recommends listing page changes, and automates optimizations to improve local visibility, traffic, and conversion potential.
- **Genius Social:** Automates social content calendar creation, engagement responses, and local social branding to activate local social networks.
- **Genius Reviews:** Automatically delivers on-brand responses to customer reviews across all locations and networks to boost local brand visibility and reputation.
- **Pages:** Auto-generates customizable, search-optimized local landing pages to maximize online visibility and drive higher conversions.
- **Boost & Ads:** Auto-generates and deploys hyper-localized and personalized ad campaigns targeted at social media audiences for each location.
- **Chat:** Provides on-brand localized chatbots across Facebook, SMS, and local websites to answer questions, gather data, and drive lead generation 24/7.
- **Surveys:** Automates localized forms and surveys to capture real-time customer insights, generate leads, manage feedback, and collect first-party data.
- **Locator:** Helps customers find nearby locations and products with easy-to-use, customizable, search-optimized locator pages.