Social Standards provides a data analytics platform that structures and contextualizes over 350 million social media posts monthly across seven market verticals, enabling businesses to measure market share and track emerging trends without complex queries. Their proprietary technology, combined with real-time consulting workshops, delivers actionable consumer insights that enhance strategic decision-making for CPG and investment firms.
Funding
$5.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many businesses struggle to efficiently analyze the vast amount of unstructured data available on social media to understand market share, track trends, and gain actionable consumer insights. Traditional methods often require complex queries and significant manual effort.
Solution
Social Standards offers a data analytics platform that structures and contextualizes over 350 million social media posts monthly across seven market verticals. The platform enables businesses to measure market share, benchmark performance, and track emerging trends without complex boolean queries. Social Standards combines its proprietary technology with a dynamic user interface that provides data visualization tools designed to facilitate rigorous data exploration, discovery, and analysis. The company also offers real-time consulting workshops to deliver actionable consumer insights.
Target Audience
The primary customers are CPG and investment firms seeking to enhance strategic decision-making with consumer insights derived from social media data.
Features
- Structures and contextualizes over 350 million social media posts monthly
- Covers seven market verticals
- Measures market share and benchmarks performance
- Tracks emerging trends
- Dynamic user interface with data visualization tools
- Real-time consulting workshops