Social Native is a technology platform that automates the sourcing, curation, and management of user-generated content (UGC) and influencer partnerships for e-commerce brands. By streamlining rights management and content activation, it enhances customer engagement and conversion rates while reducing manual processes.
Funding
$8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
E-commerce brands struggle to efficiently source, manage, and activate user-generated content (UGC) and influencer partnerships, often relying on manual processes that are time-consuming and costly. This makes it difficult to scale authentic content creation and leverage it effectively across various marketing channels.
Solution
Social Native provides a technology platform that automates the end-to-end process of sourcing, curating, and activating UGC and influencer content, enabling e-commerce brands to enhance customer engagement and drive conversions. The platform streamlines rights management, automates payments, and offers tools for content curation, management, and activation across multiple channels. By leveraging machine learning and AI, Social Native helps brands discover relevant creators, define campaign guidelines, and analyze content performance to optimize their content strategy. The platform's capabilities extend to embedding shoppable UGC galleries, running ad campaigns with creator content, and distributing content through retail syndication, all while providing real-time data and actionable insights.
Target Audience
Social Native primarily serves e-commerce brands looking to scale authentic content creation, enhance customer engagement, and improve conversion rates through UGC and influencer marketing.
Features
- AI-powered sourcing engine to discover and recruit relevant creators and influencers
- Automated curation and management tools to streamline rights management, licensing, and payments
- Integration with e-commerce catalogs to tag UGC with products and create shoppable galleries
- API integrations for custom experiences and effortless content distribution with retail syndication
- Real-time data and analytics to evaluate content performance, revenue, and trends
- Machine learning algorithms to optimize content strategy and identify high-performing creators
- Tools to define campaign guidelines for influencers and creators
- First-party creator database