The startup offers a content management system that enables healthcare providers to disseminate verified health information to parents and caregivers through social media channels. Its platform generates detailed engagement reports, providing insights into patient interactions and trending health topics, thereby enhancing online communication between providers and their patients.
Funding
$590K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
SEFounders
Product
Problem
Healthcare providers often struggle to efficiently disseminate verified health information to patients and caregivers, especially outside of office visits. Many patients, particularly millennials, turn to social media for healthcare information but may not be following or engaging with their providers on these platforms, leading to missed opportunities for education and potential exposure to misinformation.
Solution
Social Cascade is a content management system designed to bridge the communication gap between healthcare providers and their patients by enabling the distribution of trusted health information through social media channels. The platform allows providers to effortlessly share content from leading health organizations, ensuring patients receive timely and accurate information where they are already searching for answers. Social Cascade automates the scheduling and posting of content, adapting to follower interests and providing weekly digests for review. The system also generates detailed engagement reports, offering insights into trending topics and patient interactions, which helps providers tailor their online communication strategies and combat misinformation.
Target Audience
Social Cascade primarily targets healthcare providers, including solo practitioners, clinics with multiple providers, and large healthcare networks, seeking to improve patient education and engagement through social media.
Features
- Automated content scheduling and posting to social media channels
- Access to a curated library of content from leading health organizations
- Intelligent content scheduling that adapts to follower interests
- Weekly content digest for review and control over posted content
- Detailed engagement reports with insights into trending topics and patient interactions
- Team collaboration functionality for seamless work across multiple users and locations
- Personalized content options by clinic location
- At-a-glance post calendar for quick reference of scheduled content