The startup develops reusable period underwear with high absorption technology, designed to provide a sustainable alternative to traditional menstrual products. Their products address the environmental impact of single-use items while offering comfort and reliability for up to 12 hours of wear.
Funding
$5.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional single-use menstrual products contribute significantly to environmental waste and can be uncomfortable or unreliable for extended wear. Many individuals seek sustainable and convenient alternatives that offer both comfort and protection during menstruation.
Solution
The startup offers reusable period underwear designed with high-absorption technology, providing a sustainable and comfortable alternative to disposable menstrual products. These underwear are engineered to offer reliable protection for up to 12 hours, minimizing the need for frequent changes and reducing environmental impact. Available in various styles and sizes, the period underwear caters to diverse preferences and body types, ensuring a secure and comfortable fit. The company also offers related products such as normal underwear, wet bags, and lingerie wash bags.
Target Audience
The primary target audience includes individuals seeking sustainable, comfortable, and reliable alternatives to traditional menstrual hygiene products, as well as those looking for solutions for light incontinence or daily discharge.
Features
- Multi-layer absorbent technology for leak-proof protection
- Reusable and washable design, lasting for 2+ years
- Available in various styles, including classic, brief, hugger, and seamless ribbed
- Offered in sizes ranging from XXS to 4XL
- Made from breathable fabrics like Tencel and recycled nylon
- Select styles feature Airtex mesh for enhanced breathability
- PFAS-free materials for health and environmental safety
- Partnership with Manchester City Women's Football Club