SnowcatCloud provides a cloud-hosted customer data infrastructure that enables businesses to collect, process, and integrate behavioral event data at scale while retaining ownership of their data. The platform utilizes identity resolution techniques to create a real-time customer 360 view, enhancing data accuracy and facilitating informed decision-making.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses often struggle with fragmented customer data spread across various systems, leading to incomplete customer profiles and hindering effective decision-making. Integrating and managing this data can be complex, costly, and require significant technical expertise. This makes it difficult to gain a unified view of customer behavior and personalize experiences.
Solution
SnowcatCloud offers a cloud-hosted customer data infrastructure (CDI) that enables businesses to collect, identify, and integrate customer behavioral event data at scale, while maintaining data ownership. The platform provides a cost-effective, OpenSnowcat-powered data pipeline compatible with Snowplow, allowing for the collection, routing, and storage of behavioral data across digital properties. SnowcatCloud utilizes browser fingerprinting and probabilistic identity resolution to improve customer 360 accuracy, creating a foundational customer knowledge graph. By providing infrastructure-centric solutions, SnowcatCloud ensures limitless integration options and predictable pricing, empowering businesses to build customer-first capabilities.
Target Audience
SnowcatCloud primarily targets businesses, SaaS providers, and application developers that require a scalable and transparent customer data infrastructure to build customer-first capabilities.
Features
- Cloud-hosted and managed OpenSnowcat data pipeline for collecting behavioral event data
- Compatibility with Snowplow for seamless integration
- Browser fingerprinting for enhanced customer identification
- Probabilistic and deterministic identity resolution to improve customer 360 accuracy
- Customer Knowledge Graph in Neo4j for a foundational graph model
- Docker images for effortless deployment
- SLA for security patches and support
- Integration with SaaS applications and infrastructure