Snowball72 develops ShellOut!, a socially-connected game that teaches financial literacy through interactive gameplay, allowing players to earn virtual currency and redeem real-life rewards. The platform addresses the lack of engaging financial education for youth by providing hands-on experience in saving, spending, and investing at their own pace.
Funding
Funding not disclosed
Founders
Product
Problem
Many young people lack engaging and practical financial education, leading to poor money management skills and limited understanding of financial concepts. Traditional methods often fail to capture their attention or provide hands-on experience in making financial decisions.
Solution
ShellOut! is a socially-connected game designed to teach financial literacy to young people through interactive gameplay. Players navigate a virtual world, make financial choices, earn virtual currency, and redeem real-life rewards, providing a hands-on experience in saving, spending, and investing. The game allows players to build a successful virtual life while developing real-world financial skills at their own pace. By completing quests, exploring the game world, and making smart financial decisions, players unlock rewards and level up their financial knowledge.
Target Audience
The primary target audience includes teens and young adults, as well as parents and educators seeking engaging tools to teach financial literacy.
Features
- Interactive gameplay that simulates real-life financial scenarios
- Virtual currency earnings through completing quests and making sound financial decisions
- Redemption of virtual currency for real-life rewards, such as gift cards
- A dynamic virtual world with side quests and collectibles to enhance engagement
- Gamified learning experience with skill blocks and job ladder progression
- Leaderboards to foster competition and motivation
- Curriculum alignment with UK National Curriculum and US National Standards