Snooper is a crowdsourcing app that enables users to earn money by completing in-store missions, which involve taking photos and providing real-time consumer feedback to brands. This platform addresses the need for accurate, on-the-ground retail data collection while offering shoppers a flexible way to generate income during their regular shopping activities.
Funding
$748.2K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands often struggle to obtain real-time, accurate data on in-store conditions, product placement, and consumer behavior. Traditional market research methods are often time-consuming, expensive, and lack the granularity needed for agile decision-making at the retail level. This results in missed opportunities to optimize product presentation, pricing strategies, and promotional campaigns.
Solution
Snooper provides a crowdsourcing platform that connects brands with a network of everyday shoppers who complete in-store "missions" using a mobile app. These missions typically involve taking photos of shelves, checking product availability, and providing feedback on pricing or promotions. The platform delivers real-time data and visual insights directly from the retail environment, enabling brands to monitor store conditions, track competitor activity, and identify trends. By leveraging the power of crowdsourcing, Snooper offers a cost-effective and scalable solution for gathering on-the-ground retail intelligence, allowing brands to make data-driven decisions and improve their in-store execution.
Target Audience
The primary target audience includes brands, retailers, and market research firms seeking real-time, granular data on in-store conditions and consumer behavior.
Features
- Mobile app for shoppers to discover and complete in-store missions
- Location-based task assignment to ensure missions are relevant to the shopper's location
- Photo capture and submission capabilities for visual verification of in-store conditions
- Real-time data delivery to brands via a web-based dashboard
- Customizable mission templates to gather specific data points
- Integrated payment system for rewarding shoppers upon successful mission completion
- Reporting and analytics tools to identify trends and insights from collected data