SnoBase provides an AI‑driven platform that automates CPG retailer submissions and ingests distributor data, consolidating accounts, updates, and sales plans in a single dashboard. Its FormBot auto‑fills retailer Excel forms, while the retailer management module tracks accounts, promos, and inventory, and the distributor intelligence feature automatically pulls data from sources like KeHE and UNFI to flag stockout risks.
Funding
Funding not disclosed
Founders
Product
Problem
Consumer packaged goods (CPG) brands often spend extensive time manually completing retailer Excel forms, reconciling data across multiple spreadsheets, and pulling separate reports to monitor inventory and promotions. This fragmented workflow leads to errors, delays, and difficulty identifying stockout risks, especially when handling data from numerous distributors.
Solution
SnoBase provides a unified platform that automates the end‑to‑end retail and distributor workflow for CPG brands. Its FormBot uses AI to auto‑fill any retailer’s Excel submission in seconds, eliminating manual entry. The system automatically ingests distributor inventory reports from major DCs such as KeHE and UNFI, delivering DC‑level health metrics and a 12‑week replenishment schedule. All retailer accounts, updates, purchase orders, and promotions are stored in a single searchable profile, allowing users to track slotting, sell‑through, and inventory health in one place. Additional tools include a drag‑and‑drop product catalog with built‑in pricing calculator and an inbox ingestion feature that parses sales‑related emails into structured data. The platform consolidates these functions into a cloud‑based dashboard with analytics and scheduled reporting, helping brands prevent stockouts and streamline retail operations.
Target Audience
Primary customers are emerging and scaling CPG brands that need to manage retailer submissions, distributor data, and inventory health across multiple retail channels.
Features
- FormBot: AI-driven auto‑completion of any retailer Excel form using brand data
- Centralized retailer management with profiles for accounts, slotting, promos, and sell‑through metrics
- Automatic ingestion of distributor reports (KeHE, UNFI, Whole Foods, Target, Walmart, etc.) with DC‑level inventory health and replenishment forecasts
- Drag‑and‑drop product and pricing catalog creator with built‑in pricing calculator
- Inbox ingestion that parses and organizes sales‑related emails into the appropriate data sections
- Pre‑built analytics dashboards, SKU‑level filtering, and scheduled report generation (Growth plan)