Muxip provides a patented server-side automation system that ingests, schedules, and delivers live and on-demand content across broadcast, cable, and streaming platforms. This technology enables rapid creation of custom TV channels and efficient monetization of ad-supported content, reducing operational costs and time for media companies.
Funding
Funding not disclosed
Founders
Product
Problem
Media companies face challenges in efficiently managing and monetizing content across diverse broadcast, cable, and streaming platforms. Creating custom TV channels and integrating advertising can be time-consuming and require significant operational overhead. Converting broadcast streams to FAST/OTT and distributing content to social media platforms adds further complexity.
Solution
MuxIP offers a SaaS platform designed to streamline content preparation, scheduling, and distribution for broadcast, cable, FAST (Free Ad-Supported Streaming TV), and AVOD (Ad-Supported Video On Demand) platforms. The platform automates content ingestion, transcoding, and metadata management, enabling rapid creation of custom TV channels. Its patented workflow facilitates ad break curation with automated cue point detection and SCTE-35 insertion. MuxIP also supports live broadcasting with frame-accurate switching and dynamic ad insertion (SSAI) for personalized advertising.
Target Audience
MuxIP targets media companies, broadcasters, content owners, and streaming services looking to efficiently manage, distribute, and monetize their content across various platforms.
Features
- Automated content and metadata ingestion with flexible CMS, MRSS, and JSON interfaces
- Patented workflow for ad break curation with automated cue point detection and SCTE-35 insertion
- Intuitive drag-and-drop interface for channel scheduling with templates and support for bumpers, slates, and promos
- Frame-accurate switching for live event and broadcast integration
- Dynamic ad insertion (SSAI) for personalized ads across devices
- Full-stack CTV monetization capabilities including ad server, supply management, and yield optimization
- Real-time reporting and analytics with visibility into performance and advertising data
- Broadcast-quality stream origination to OTT, OTA, cable, and satellite platforms
- Stream ingestion for broadcast-to-OTT conversion and social media distribution (YouTube, Twitch)