Snapfeet provides an AR platform for footwear brands to offer virtual try-on and precise size recommendations. By using mobile devices to scan and create 3D foot models, the technology helps reduce returns and informs product design with detailed foot morphology data.
Funding
Funding not disclosed
Founders
Product
Problem
Footwear brands face challenges in accurately assessing fit and sizing for consumers, leading to high return rates and suboptimal product development cycles. Traditional fitting methods are time-consuming and do not scale effectively for large-scale consumer trials.
Solution
Snapfeet offers an augmented reality (AR) platform that enables consumers to virtually try on footwear and receive precise size recommendations. The system reconstructs a 3D foot model using photogrammetry principles captured via a mobile device's camera. This allows footwear manufacturers to conduct large-scale virtual fitting trials, gathering detailed foot morphology data to inform product design and reduce fitting-related returns.
Target Audience
The primary customers are footwear brands and retailers seeking to enhance the online shopping experience and optimize their product development processes through accurate sizing and virtual try-on technology.
Features
- Augmented Reality (AR) footwear try-on functionality for mobile devices.
- 3D foot scanning and reconstruction using photogrammetric techniques.
- Automated foot measurement extraction, including length and width, from 3D models.
- Proprietary algorithms for generating personalized shoe size recommendations based on foot scans and product last data.
- Cloud-based data aggregation for large-scale analysis of foot morphology across diverse user populations.
- API integration capabilities for seamless deployment within existing e-commerce platforms and product development workflows.
- Real-time feedback mechanisms to guide users through optimal scanning conditions, ensuring data integrity.