Smrtr provides a SaaS platform that aggregates privacy‑compliant consumer data for over 16 million Australians into a unified Data Universe. It offers ready‑made audience segments, data‑enrichment services, and industry‑specific market‑insight dashboards accessible via a portal or API, enabling marketers and analysts to target and measure performance without extensive data engineering.
Funding
Funding not disclosed
Founders
Product
Problem
Companies often rely on fragmented, siloed data sources that provide only a partial view of consumers, making it difficult to build accurate audience segments, enrich first‑party data, or generate reliable market insights while remaining compliant with privacy regulations.
Solution
Smrtr consolidates a wide range of privacy‑compliant data sets—including demographics, socio‑economic, attitudinal, transactional and location information—into a single “Data Universe” covering over 16 million Australian individuals. The platform delivers ready‑made audience segments, data‑enrichment services, and market‑insight dashboards that can be accessed via a SaaS portal or integrated through APIs. Built on an ISO‑27001‑certified infrastructure, the solution supports secure data handling, opt‑out management, and cookie‑less readiness, enabling marketers and analysts to derive actionable intelligence without extensive data engineering effort.
Target Audience
Primary users are marketing teams, data analysts, and brand managers in sectors such as automotive, retail, property development, and financial services who need enriched consumer insights for targeting, segmentation, and performance measurement.
Features
- Unified Data Universe with >16 M anonymized consumer profiles and >500 pre‑defined audience segments across six targeting categories.
- Identity‑graph matching that links first‑party data to the Data Universe for high‑precision enrichment and look‑alike modeling.
- Industry‑specific market‑insight dashboards (e.g., automotive, property, retail) that provide share‑of‑market, buyer‑profile and pricing analytics at national, regional and local levels.
- Secure, ISO‑27001‑certified cloud environment with end‑to‑end encryption, consumer opt‑out handling, and compliance reporting.
- RESTful API and SDK integrations for seamless activation in DMPs, DSPs, CRM and other ad‑tech platforms.
- Subscription‑based SaaS access with a 14‑day free trial and tiered pricing (Starter plan $59.99 / month).
- Custom analytics projects leveraging proprietary ML/AI models for churn, propensity, and market‑sizing use cases.