Garrett Sprague
Co-founder and CEO

Smplicare provides personalized, daily exercise routines focused on improving strength and balance for older adults. The platform uses self-assessments to tailor 10–30 minute routines designed to enhance physical fitness and reduce the fear of falling. Users track progress to build confidence and maintain long-term independence through evidence-based movement programs.
Raised to date
$36.3KRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Aging individuals often experience a decline in physical abilities, energy levels, and balance, leading to challenges in maintaining independence and performing everyday tasks. Remote family members may feel burdened by health and wellness concerns during visits, hindering meaningful connection.
Smplicare offers a personalized coaching program delivered through a user-friendly mobile app that promotes healthy aging. By integrating with wearable devices like Fitbit, Garmin, and Polar, the app monitors health metrics and provides tailored action plans. The platform delivers weekly wellness reports highlighting health patterns, along with practical tips and inspiring content based on Smplicare’s AgeWell Index, empowering users to develop healthy habits and confidently pursue their passions.
The primary target audience is aging individuals seeking to maintain their independence and well-being, as well as their remote family members who want to support their loved ones' healthy aging journey.