Smol provides eco-friendly laundry capsules and dishwasher tablets that are concentrated and packaged without plastic, addressing the environmental impact of single-use plastics in home cleaning products. The startup offers a subscription service for convenient home delivery, ensuring customers have access to sustainable cleaning solutions while reducing their carbon footprint.
Funding
$33.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
ERFounders
Product
Problem
Traditional home cleaning products often rely on single-use plastics and concentrated formulas, contributing to environmental waste and carbon emissions. Consumers seeking eco-friendly alternatives face challenges in finding convenient and effective solutions.
Solution
Smol provides a direct-to-consumer subscription service delivering concentrated laundry capsules, dishwasher tablets, and other home cleaning products packaged without plastic. The company's innovative formulas reduce the amount of chemicals needed per wash, while its plastic-free packaging minimizes environmental impact. By offering a convenient subscription model, Smol ensures customers have a consistent supply of sustainable cleaning solutions delivered directly to their homes, reducing their carbon footprint and reliance on single-use plastics. Smol aims to make eco-friendly cleaning accessible and affordable for everyday consumers.
Target Audience
Smol targets environmentally conscious consumers who are looking for convenient and effective home cleaning solutions that minimize their environmental impact.
Features
- Concentrated formulas that reduce the amount of chemicals needed per wash.
- 100% plastic-free packaging for laundry capsules and dishwasher tablets.
- Subscription service for convenient, recurring home delivery.
- Products are certified by Vegan Choice Award, Allergy UK, and Cruelty Free International's Leaping Bunny program.
- Member of the RSPO (Roundtable on Sustainable Palm Oil), ensuring sustainably sourced palm oil.
- B Corp certification, indicating a commitment to social and environmental performance.
- Card and paper packaging sourced from sustainably managed Forest Stewardship Council plantations.