Twice provides a holistic oral wellness system featuring dentist-formulated products with clean, plant-powered ingredients. Their range includes toothpaste, brushes, floss, and immunity rinses designed to promote mouth-body balance and support overall well-being.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional oral care products often contain synthetic ingredients and lack a holistic approach to mouth health, potentially impacting overall well-being. Consumers are increasingly seeking effective, clean-ingredient alternatives that support a balanced oral microbiome and align with wellness principles.
Solution
Twice offers a comprehensive oral wellness system that integrates scientifically formulated products with clean, plant-powered ingredients. The product line is designed to promote mouth-body balance by addressing oral health from multiple angles. By focusing on dentist-recommended active ingredients and avoiding harsh chemicals, Twice provides an elevated daily routine that supports both oral hygiene and overall wellness. The brand emphasizes a holistic approach, recognizing the mouth as a gateway to systemic health.
Target Audience
Consumers seeking effective, clean-ingredient oral care products that align with a holistic wellness philosophy and prioritize sustainability.
Features
- **Toothpaste Formulations:** Available in fluoride and fluoride-free options, featuring ingredients like nano-hydroxyapatite for enamel remineralization, baking soda for gentle cleaning, and activated charcoal for natural whitening.
- **Oral Wellness Manual Brush:** Features ultra-soft, gum-friendly bristles and plant-based handles for a sustainable and gentle brushing experience.
- **Floss Picks:** Designed with a smooth, no-fray floss and a curved pick tip in a compact, eco-friendly design for effective interdental cleaning.
- **Immunity Rinse:** An alcohol-free, dual-chamber mouthwash formulated with colloidal silver, zinc, hydrogen peroxide, baking soda, aloe, and coconut oil to support pH balance and reduce oral bacteria.
- **Whitening Strips:** Formulated for gentle yet effective at-home teeth whitening.
- **Ingredient Philosophy:** Products are formulated without artificial dyes, parabens, SLS/SLES, gluten, or animal-derived ingredients, prioritizing clean and effective components.
- **Sustainable Packaging:** Utilizes minimalist, plant-based materials to support an eco-conscious approach to oral care.
- **Dentist-Formulated:** Products are developed in collaboration with dental experts to ensure efficacy and safety.