About Twice

Twice provides a holistic oral wellness system featuring dentist-formulated products with clean, plant-powered ingredients. Their range includes toothpaste, brushes, floss, and immunity rinses designed to promote mouth-body balance and support overall well-being.

<problem> Traditional oral care products often contain synthetic ingredients and lack a holistic approach to mouth health, potentially impacting overall well-being. Consumers are increasingly seeking effective, clean-ingredient alternatives that support a balanced oral microbiome and align with wellness principles. </problem> <solution> Twice offers a comprehensive oral wellness system that integrates scientifically formulated products with clean, plant-powered ingredients. The product line is designed to promote mouth-body balance by addressing oral health from multiple angles. By focusing on dentist-recommended active ingredients and avoiding harsh chemicals, Twice provides an elevated daily routine that supports both oral hygiene and overall wellness. The brand emphasizes a holistic approach, recognizing the mouth as a gateway to systemic health. </solution> <features> - **Toothpaste Formulations:** Available in fluoride and fluoride-free options, featuring ingredients like nano-hydroxyapatite for enamel remineralization, baking soda for gentle cleaning, and activated charcoal for natural whitening. - **Oral Wellness Manual Brush:** Features ultra-soft, gum-friendly bristles and plant-based handles for a sustainable and gentle brushing experience. - **Floss Picks:** Designed with a smooth, no-fray floss and a curved pick tip in a compact, eco-friendly design for effective interdental cleaning. - **Immunity Rinse:** An alcohol-free, dual-chamber mouthwash formulated with colloidal silver, zinc, hydrogen peroxide, baking soda, aloe, and coconut oil to support pH balance and reduce oral bacteria. - **Whitening Strips:** Formulated for gentle yet effective at-home teeth whitening. - **Ingredient Philosophy:** Products are formulated without artificial dyes, parabens, SLS/SLES, gluten, or animal-derived ingredients, prioritizing clean and effective components. - **Sustainable Packaging:** Utilizes minimalist, plant-based materials to support an eco-conscious approach to oral care. - **Dentist-Formulated:** Products are developed in collaboration with dental experts to ensure efficacy and safety. </features> <target_audience> Consumers seeking effective, clean-ingredient oral care products that align with a holistic wellness philosophy and prioritize sustainability. </target_audience> <revenue_model> Revenue is generated through direct-to-consumer sales of individual products and curated bundles, with pricing typically ranging from $3.99 for floss picks to $44.06 for bundles. </revenue_model>

What does Twice do?

Where is Twice located?

Twice is based in New York, United States.

Location

New York, United States

Employees

9 employees

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Twice

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Executive Summary

smiletwice.com 2K+

New York, United States

Funding

No funding information available.

Team (5+)

No team information available.

Company Description

Problem

Traditional oral care products often contain synthetic ingredients and lack a holistic approach to mouth health, potentially impacting overall well-being. Consumers are increasingly seeking effective, clean-ingredient alternatives that support a balanced oral microbiome and align with wellness principles.

Solution

Twice offers a comprehensive oral wellness system that integrates scientifically formulated products with clean, plant-powered ingredients. The product line is designed to promote mouth-body balance by addressing oral health from multiple angles. By focusing on dentist-recommended active ingredients and avoiding harsh chemicals, Twice provides an elevated daily routine that supports both oral hygiene and overall wellness. The brand emphasizes a holistic approach, recognizing the mouth as a gateway to systemic health.

Features

Toothpaste Formulations: Available in fluoride and fluoride-free options, featuring ingredients like nano-hydroxyapatite for enamel remineralization, baking soda for gentle cleaning, and activated charcoal for natural whitening.

Oral Wellness Manual Brush: Features ultra-soft, gum-friendly bristles and plant-based handles for a sustainable and gentle brushing experience.

Floss Picks: Designed with a smooth, no-fray floss and a curved pick tip in a compact, eco-friendly design for effective interdental cleaning.

Immunity Rinse: An alcohol-free, dual-chamber mouthwash formulated with colloidal silver, zinc, hydrogen peroxide, baking soda, aloe, and coconut oil to support pH balance and reduce oral bacteria.

Whitening Strips: Formulated for gentle yet effective at-home teeth whitening.

Ingredient Philosophy: Products are formulated without artificial dyes, parabens, SLS/SLES, gluten, or animal-derived ingredients, prioritizing clean and effective components.

Sustainable Packaging: Utilizes minimalist, plant-based materials to support an eco-conscious approach to oral care.

Dentist-Formulated: Products are developed in collaboration with dental experts to ensure efficacy and safety.

Target Audience

Consumers seeking effective, clean-ingredient oral care products that align with a holistic wellness philosophy and prioritize sustainability.

Revenue Model

Revenue is generated through direct-to-consumer sales of individual products and curated bundles, with pricing typically ranging from $3.99 for floss picks to $44.06 for bundles.