Smart.pr is a SaaS platform that centralizes public‑relations workflows, providing a searchable journalist database and an AI‑driven matcher that creates targeted media lists from press‑release content. The system supports one‑click press‑release composition, distribution, and real‑time tracking of opens, clicks and media pickups, while integrated news monitoring, a branded newsroom, and a built‑in CRM streamline collaboration and reporting for PR teams.
Funding
Funding not disclosed
Founders
Product
Problem
Public relations teams often rely on fragmented tools such as Excel lists, Outlook contacts, and disparate news monitors, which makes journalist outreach, press‑release distribution, and media monitoring time‑consuming and error‑prone. Inaccurate or outdated contact data and manual coordination hinder timely campaign execution and measurable results.
Solution
Smart.pr delivers a unified SaaS platform that centralises every PR workflow. Users access a curated journalist database and an AI‑driven matcher that suggests relevant media contacts based on the content of a press release. The system enables fast creation, personalisation, and distribution of press releases, while automatically tracking opens, clicks and media pickups. Integrated news‑search and alerting keep teams informed of emerging coverage, and a branded newsroom hosts published assets for internal and external stakeholders. A built‑in CRM records all interactions, notes and history, and a dashboard provides real‑time analytics on outreach performance. The platform also supports team collaboration, task assignment and role‑based access, streamlining coordination across agencies, corporate PR departments and freelancers.
Features
- Journalist database with >10,000 Dutch and 4,000+ Belgian contacts, searchable by beat, outlet and contact details.
- AI Matcher that analyses press‑release text, maps themes to journalist activity, and auto‑generates recipient lists.
- Press‑release composer with rich‑text editing, template library, media‑attachment support, and one‑click distribution.
- CRM for pers relations: central address book, notes, activity log, versioned contact lists, and automatic data refresh.
- News Search & Alerts scanning 500+ online sources, with keyword‑based monitoring and daily email digests.
- Branded newsroom for publishing and archiving press releases, media kits and assets.
- PR Dashboard & Analytics delivering open/click rates, media pick‑up metrics, and campaign trend visualisations.
- Team collaboration tools: shared inbox, tagging, task assignment, and role‑based permission controls.
- Dedicated account manager and personalised onboarding to ensure optimal adoption.