SmartPurse is a financial wellness platform that provides free, accessible tools and resources for women to enhance their financial literacy and independence. The app offers personalized money advice, investment strategies, and financial health assessments, enabling users to save an average of £5,300 annually while optimizing their retirement planning.
Funding
$890K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many individuals, particularly women, lack access to affordable and easily understandable financial literacy resources, hindering their ability to make informed financial decisions and achieve financial independence. Traditional financial advice can be costly, complex, and difficult to access, creating barriers to entry for those seeking to improve their financial well-being.
Solution
SmartPurse is a financial wellness platform that provides free, accessible tools and resources designed to improve financial literacy and empower users to manage and grow their wealth. The platform offers personalized financial advice, investment strategies, and financial health assessments through a user-friendly mobile app. By providing educational content, interactive tools, and access to vetted financial experts, SmartPurse enables users to take control of their finances, optimize their retirement planning, and achieve their financial goals.
Target Audience
The primary target audience is women seeking to improve their financial literacy and achieve financial independence, as well as employers looking to enhance the financial well-being of their workforce.
Features
- Personalized financial advice tailored to individual needs and goals
- Interactive tools for budgeting, saving, and debt management
- Financial health assessments to identify areas for improvement
- Educational content, including articles, webinars, and an interactive glossary of financial terms
- Access to a network of vetted financial experts for 1:1 advice
- Retirement planning tools to optimize pension contributions and provisions
- Rewards program to incentivize engagement and progress
- Employer financial wellness programs to improve employee productivity and well-being