This company provides a digital out-of-home (DOOH) advertising platform that enables property owners to monetize their retail spaces and storefronts. The platform activates and manages media revenue programs across digital signage products, facilitating programmatic and local media campaigns.
Funding
Funding not disclosed
Founders
Product
Problem
Retail spaces and commercial properties often lack effective strategies to monetize their physical locations, leaving potential revenue untapped. Traditional advertising methods can be expensive and lack the targeted reach necessary to maximize returns for both property owners and advertisers.
Solution
Smartify provides a digital out-of-home (DOOH) advertising platform that connects property owners with advertisers, enabling monetization of retail spaces through a network of digital displays. The platform offers a multi-channel network spanning urban panels, electric vehicle charging stations, and retail media displays in high-traffic areas. Smartify allows advertisers to run programmatic and direct campaigns, leveraging location-based audience data for hyper-local targeting and enhanced brand engagement. Property owners benefit from revenue sharing and increased foot traffic, while advertisers gain access to premium, third-party audited impressions across a diverse network.
Target Audience
Smartify targets advertising agencies, digital media buyers, brands, and local businesses seeking to enhance their reach through DOOH advertising, as well as property owners and managers looking to monetize their real estate assets.
Features
- Multi-channel DOOH network including urban panels, EV charging stations, and retail media displays
- Programmatic advertising capabilities for targeted campaign delivery
- Location-based audience data updated every 72 hours for precision targeting
- Third-party audited network impressions for verified reach
- Real-time engagement features including mobile coupon redemption and cross-merchant promotions
- Customizable digital displays with street-facing and inside-facing screens for small businesses
- Revenue sharing model for property owners hosting displays
- Ad creation and uploading support from the Smartify media team