SmarterSends is a distributed marketing platform that enables franchisees, local branches, and non-technical team members to create and send brand-compliant email, SMS, and push campaigns. It integrates with major marketing automation platforms like Braze, Salesforce Marketing Cloud, and Iterable, giving corporate teams guardrails while empowering local voices. The platform includes true-tier pricing, a 30-day free trial, and free setup, implementation, and unlimited support.
Funding
Funding not disclosed
Founders
Product
Problem
Distributed teams, such as franchisees, local branches, and nonprofit chapters, often struggle to send hyper-local marketing messages without straying off-brand or violating corporate compliance rules. This leads to inconsistent messaging, legal risks, and a heavy workload for centralized marketing teams who must review and approve every send.
Solution
SmarterSends provides a platform that lets distributed teams create, schedule, and deploy hyper-local email, SMS, and push campaigns while maintaining corporate brand and legal compliance. It integrates directly with a company's existing marketing automation platform, ensuring messages are sent through trusted infrastructure and tracked alongside national campaigns. The platform gives corporate teams control through guardrails and approval workflows, while empowering local users with simple, non-technical tools. Setup takes minutes, and the platform is designed to scale across hundreds of properties or chapters without adding workload to central marketing staff.
Target Audience
Primary customers are enterprises with distributed marketing needs, including franchises, hotel groups, financial advisory firms, nonprofits with chapters, and other organizations with multiple local branches or downstream partners.
Features
- Brand and legal compliance controls that enforce corporate messaging standards across all distributed sends
- Integration with major marketing automation platforms including Braze, Salesforce Marketing Cloud, Iterable, Cordial, and Airship
- Support for email, SMS, push notifications, in-app messages, and two-way SMS channels
- User-friendly interface designed for non-technical and non-marketer colleagues to send compliant campaigns independently
- Centralized tracking and reporting that shows local campaign performance alongside national metrics
- True-tier pricing model where per-user costs decrease as more users are added, with an annual prepay option saving 10%