SmartCommerce offers a Click2Cart platform that enables seamless one-click carting across various digital channels, allowing consumers to add products from multiple retailers without distractions. This technology enhances conversion rates and retargeting opportunities, ensuring that even incomplete purchases contribute to improved SEO and sales performance.
Funding
$6.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
TAFounders
Product
Problem
Consumers often face friction when purchasing products online, as they are redirected to multiple retailer sites, encounter distractions like competitor ads, and may abandon their carts before completing the purchase. This fragmented experience leads to lost sales opportunities and hinders effective retargeting efforts for brands.
Solution
SmartCommerce offers a Click2Cart platform designed to streamline the online shopping experience by enabling one-click carting across various digital channels. This technology allows consumers to seamlessly add products from multiple retailers to their carts without leaving the initial touchpoint, reducing distractions and minimizing cart abandonment. The platform's Master Optimization Engine (MOE) tracks real-time stock status, identifies substitutes for out-of-stock items, and understands product variants and pricing by geography. Even if a purchase is not completed, the carting action triggers retargeting and improves retailer-side SEO/SEM results, providing value from every interaction.
Target Audience
SmartCommerce primarily targets consumer brands across various categories, including grocery, wellness, beauty, pet, and electronics, seeking to enhance their omnichannel commerce strategies and drive measurable sales performance.
Features
- Click2Cart shoppable links for adding products to carts at multiple retailers with a single click
- Master Optimization Engine (MOE) for real-time stock tracking and automated substitution of out-of-stock items
- Support for various UI options, including branded pages, curated shelves, and custom bundles
- Omnichannel support for ads, social media, websites, CTV, display, influencer marketing, apps, email, and text
- Retargeting capabilities triggered by carting actions, even if the purchase is not completed
- Integration with SmartSite for optimizing website carting experiences
- Analytics and reporting dashboard for tracking campaign performance and ROI