SmartAsset operates a digital marketplace that connects consumers with vetted fiduciary financial advisors through a personalized matching quiz. This service addresses the challenge of finding trustworthy financial guidance by ensuring that all advisors are legally obligated to act in the best interest of their clients, facilitating informed financial decisions without any cost or obligation.
Funding
$161.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+1Founders
Product
Problem
Many individuals struggle to find trustworthy financial advisors who are legally obligated to act in their best interest. This lack of access to vetted professionals can lead to uninformed financial decisions and potential mismanagement of assets.
Solution
SmartAsset provides a digital marketplace that connects consumers with fiduciary financial advisors through a personalized matching quiz. The platform pre-screens advisors to ensure they are legally bound to act in the client's best interest, offering a convenient way for individuals to find suitable financial guidance. Users can review their matches and speak with advisors at no initial cost, empowering them to make informed decisions about their financial future. In addition to advisor matching, SmartAsset offers free financial calculators and resources covering topics like retirement, home buying, and taxes.
Target Audience
SmartAsset primarily targets individuals seeking financial advice and guidance, as well as those looking for tools and resources to make informed financial decisions related to retirement, homeownership, taxes, and banking.
Features
- Personalized matching quiz to identify suitable financial advisors based on individual needs and preferences.
- Vetting process to ensure all advisors are fiduciaries, legally obligated to act in the client's best interest.
- Access to a network of both local and nationwide financial advisory firms.
- Free access to financial calculators for retirement planning, mortgage assessment, tax estimation, and more.
- Educational resources and guides on topics such as retirement planning, home buying, and tax management.