SmallWorld is a relationship activation platform that enables sales and marketing teams to leverage existing network connections for warm introductions, significantly improving conversion rates to 65% on first attempts. By providing visibility and incentives for making introductions, SmallWorld reduces average sales cycles by over 30% and lowers customer acquisition costs.
Funding
$2.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Sales and marketing teams struggle to leverage their existing network connections for warm introductions, leading to low conversion rates and extended sales cycles. Identifying and activating relevant relationships within a company's extended network remains a challenge, hindering efficient lead generation and deal closure.
Solution
SmallWorld provides a relationship activation platform that enables sales and marketing teams to tap into their existing network connections for warm introductions at scale. The platform offers visibility into employee networks, identifies potential connectors, and incentivizes them to facilitate introductions to target prospects. By leveraging trusted relationships, SmallWorld helps teams accelerate access to senior-level executives, create multi-threaded sales cycles, and improve conversion rates compared to cold outreach. The platform integrates with existing CRM and communication tools to streamline the introduction process and provide a system of record for managing and measuring the impact of warm introductions.
Target Audience
The primary users are sales development representatives (SDRs), business development representatives (BDRs), account executives (AEs), strategic account teams, and customer success teams seeking to accelerate access to target prospects, engage senior-level decision-makers, and improve customer retention rates.
Features
- Network visualization to identify potential connectors within the company's extended network
- Relationship strength assessment to distinguish between casual connections and trusted relationships
- Automated introduction request workflow with one-click introductions for connectors
- Smart notifications and status updates to keep teams informed throughout the introduction process
- Incentive module to reward connectors for successful introductions
- Salesforce app and data sync for seamless integration with existing CRM workflows
- Slack integration for managing introduction requests and notifications within the team's communication channel
- Intent data integration to prioritize accounts with a clear path of access