Funding
Funding not disclosed
Founders
Product
Problem
Traditional liquid hair care products are heavily diluted with water (often over 70%) and packaged in single-use plastic bottles, leading to unnecessary waste and increased carbon footprint from shipping heavy liquids. This results in environmental concerns and the use of potentially damaging fillers in hair care formulations.
Solution
Small Wonder offers a line of concentrated, powder-to-lather hair care products that eliminate the need for water-filled bottles and reduce environmental impact. Their salon-grade shampoo and conditioner are formulated as concentrated powders, activated with water at the point of use, delivering professional-quality results without unnecessary fillers or shipped water. The system includes a reusable "Wonder Bottle" and compostable refill tubes, promoting a sustainable, waste-free hair care routine. Small Wonder's formulations leverage a proprietary SHINE37™ complex to enhance hair's natural luster and volume.
Target Audience
Environmentally conscious consumers seeking salon-quality hair care with a reduced carbon footprint, as well as salon owners looking to offer sustainable and concentrated hair care options to their clients.
Features
- Powder-to-lather technology: Concentrated powder formulas activate with water for a fresh, potent hair wash.
- Reusable Wonder Bottle: A durable, aesthetically designed bottle intended for long-term use.
- Compostable Refill Tubes: Eco-friendly refills minimize waste and environmental impact.
- SHINE37™ Complex: Proprietary blend designed to enhance hair's shine and volume.
- TSA-approved: Travel-friendly format eliminates the need to transport liquid products.
- Free of damaging fillers: Formulated without sulfates, parabens, and other unnecessary additives.