This startup produces direct-to-consumer cat food using human-grade ingredients, prepared with fresh meat and minimal green vegetables, and gently cooked to preserve nutrients. By offering customized meal kits tailored to individual cats' nutritional needs, the company provides a convenient solution for cat owners seeking healthy, fresh food delivered to their homes.
Funding
$40.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
LLFounders
Product
Problem
Many commercially available cat foods contain high levels of carbohydrates, preservatives, and artificial ingredients, which may not align with a cat's natural dietary needs. Owners often struggle to find convenient, healthy options that cater to their cat's specific nutritional requirements.
Solution
Smalls provides a direct-to-consumer cat food delivery service, offering fresh, human-grade meals formulated with high protein content and minimal fillers. The company gently cooks its food to preserve nutrients, ensuring a balanced diet that supports feline health. By completing a short quiz, cat owners can customize meal plans tailored to their cat's individual needs, addressing concerns about ingredients and nutritional balance. Smalls aims to improve cat health through better nutrition, offering a convenient and reliable solution for owners seeking premium cat food.
Target Audience
Smalls targets cat owners who prioritize their pet's health and are seeking convenient, high-quality food options made with natural ingredients.
Features
- Customized meal plans based on a quiz that assesses the cat's age, weight, activity level, and health conditions
- Fresh, human-grade ingredients, including high-protein meats and minimal green vegetables
- Gently cooked to retain nutritional value and palatability
- Subscription-based delivery service for convenient and consistent feeding
- Money-back guarantee if the cat does not like the food