Brand+ Marketplace provides publishers with AI‑curated ad deals that combine ID and ID‑less signals to boost engagement and eCPM across mobile, connected TV, and web. The platform aggregates demand from over 100 DSPs and direct brand relationships, enriching ad requests with behavioral and contextual intelligence to deliver higher‑value impressions.
Funding
Funding not disclosed
Founders
Product
Problem
Publishers often struggle to monetize inventory across mobile, connected TV, and web due to fragmented demand sources, limited access to premium brand advertisers, and insufficient data to predict user value, resulting in lower eCPMs and suboptimal fill rates.
Solution
Brand+ Marketplace aggregates demand from over 100 DSPs and direct relationships with Fortune 100 brands, delivering AI‑curated ad deals that combine ID and ID‑less signals. The platform enriches each ad request with behavioral and contextual intelligence, improving user value prediction and boosting engagement. A Verve NextGen mobile SDK enables real‑time integration across mobile, CTV, and web, allowing publishers to serve high‑quality interstitial, video, and native ads. By curating inventory for advertisers and providing a transparent, brand‑safe marketplace, the solution increases competition, fill rates, and eCPM while maintaining compliance and fraud protection.
Target Audience
Primary customers are digital publishers and app developers seeking to maximize revenue from mobile, connected TV, and web inventory through programmatic and direct brand deals.
Features
- AI‑driven deal curation that matches inventory with high‑intent brand campaigns using ID and ID‑less signals
- Verve NextGen SDK for seamless multi‑platform integration (mobile, CTV, web) with SKAdNetwork support
- Real‑time enrichment of ad requests with exclusive behavioral and contextual intelligence
- Access to omnichannel demand from 100+ DSPs and direct brand relationships, including Fortune 100 advertisers
- Support for interstitial, video, and native ad formats with low churn and high viewability
- Transparent marketplace with real‑time pricing, fraud detection, and compliance tools