Slymetrix provides a privacy-first e-commerce analytics tool that utilizes encrypted data management to track website performance, media channels, and online campaigns without collecting personal data. This approach ensures compliance with GDPR, CCPA, and PECR regulations while enabling businesses to analyze their sales and traffic metrics in real-time.
Funding
$490K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
E-commerce businesses need to track website performance, media channels, and online campaigns to understand their sales and traffic metrics. Traditional analytics methods often involve collecting personal data, which raises privacy concerns and necessitates compliance with regulations like GDPR, CCPA, and PECR.
Solution
Slymetrix offers a privacy-focused e-commerce analytics solution that uses encrypted data management to provide real-time insights into website performance, media channels, and online campaigns without collecting personal data. The platform ensures compliance with privacy regulations by avoiding the tracking of IP addresses, cookies, or fingerprinting. By focusing on essential data required to evaluate performance, Slymetrix delivers accurate and actionable analytics while adhering to GDPR, CCPA, and PECR standards. The tool helps businesses relate results to objectives, enabling them to understand the performance of their site, media channels, and online campaigns in real time.
Target Audience
E-commerce businesses seeking to analyze their sales and traffic metrics in real-time while ensuring compliance with GDPR, CCPA, and PECR regulations.
Features
- Real-time dashboards displaying website traffic, sales, and revenue performance against budget targets
- Inventory management for organizing media channels and campaigns
- Campaign tracking to define campaigns and channels, and generate tracking URLs
- Budget definition for configuring annual and monthly targets
- Tag Manager integration with certified Google Tag Manager tags available in the marketplace
- Lightweight tracking code (under 1kb) for fast loading times
- Compatibility with all PC and mobile browsers due to responsive templates
- Secure payment processing compatible with all credit cards via Stripe
- Scalable subscriptions that can be configured and scaled over time
- Online support via ticket, online guide, and web meeting