This startup operates a sustainable fashion platform that utilizes an AI-powered algorithm to provide personalized size recommendations for women and non-binary individuals across all body sizes. By employing advanced measurement technology, the platform increases clothing options for these groups, addressing the limited availability traditionally faced in the fashion industry.
Funding
$710K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many individuals struggle to find clothing that fits well, particularly jeans, due to the limited size ranges and standardized cuts offered by traditional fashion retailers. This often leads to frustration, a lack of confidence, and the need for alterations, contributing to textile waste and unsustainable consumption patterns.
Solution
Slø Denim offers made-to-order jeans with a focus on perfect fit and sustainable practices. Utilizing a proprietary sizeYOU v3 system with 877 sizes, and custom sizing when needed, Slø ensures a precise fit for a diverse range of body types. Each pair of jeans is crafted in their own factory, Groovy Labs, using sustainable materials and ethical labor practices, with full transparency throughout the production process. Customers can customize various details, from the wash to the hardware, creating a unique and personalized garment.
Target Audience
Slø Denim targets individuals who value sustainable fashion, ethical production, and a perfect fit, particularly those who have difficulty finding well-fitting jeans in standard sizes.
Features
- sizeYOU v3 sizing system with 877 sizes, plus custom sizing options
- Made-to-order production in under 30 days
- Sustainable materials, including 13oz comfort stretch fabric made from recycled pre-consumer cotton
- Custom hardware made with recycled ocean plastic
- Reinforced construction with double-stitched seams and inner thigh gussets
- Vegan leather back patch
- GOTS-certified sustainable thread
- Custom name tag made from 100% recycled leather
- Transparency in production, showcasing the team and processes