This company manufactures customizable electric trucks, allowing customers to select features like battery size and body style to meet their specific needs. By offering adaptable vehicle configurations, the manufacturer enables users to personalize their electric truck based on individual requirements and preferences.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional vehicles often come with pre-selected features and trim packages, leading to unnecessary costs for features that customers may not want or need. Customizing vehicles after purchase can be complex and expensive, requiring specialized skills or professional installation. Fleet managers also face challenges in adapting vehicles to meet changing business needs.
Solution
SLATE Auto manufactures a customizable electric vehicle platform, offering a base model that can be adapted to various uses through a range of modular accessories and easily changeable features. Customers can personalize their vehicles using the online Slate Maker, selecting from options such as battery size, body style (pickup or SUV), wraps, wheels, racks, and storage solutions. The vehicle is designed for easy DIY customization, with over 100 Slate Attach Points and how-to videos available through Slate U. This modular design allows for easy conversion between a two-seat truck and a five-seat SUV, as well as quick branding changes for fleet vehicles.
Target Audience
The primary target audience includes individual consumers seeking affordable, customizable electric vehicles and fleet managers looking for adaptable and brandable utility vehicles.
Features
- Modular design with over 100 Slate Attach Points for accessories
- Online Slate Maker tool for vehicle configuration and customization
- Easy conversion between two-seat pickup and five-seat SUV with the SUV Kit
- Vehicle wrapping for customizable colors and branding
- Compatibility with standard household outlets for charging
- Optional Cargo Kit for enclosed storage
- Modular interior designed to work with personal tech devices like phones or tablets
- Fleet options with easy branding and vehicle adaptation