Slate
Slate operates a centralized marketplace connecting brands with scripted content producers for verified product placement deals. The platform scans scripts to identify placement opportunities, packages them with defined terms before production, and generates verified delivery records that compound into a defensible asset for faster future negotiations.
- Commerce & Shopping
- Advertising Technology
- Creator / Creative Economy
- Artificial Intelligence
- Software Only
- AI Agents
- Media & Entertainment
Funding
Founders
Founder details are not available yet.
Product
Problem
Brand placement deals are closed on relationships and handshakes, with no standard rate, no guarantee behind the impressions, and no record of what actually ran. This leaves brands unable to price placements against a media plan, verify delivery, or measure return on investment, while producers lack a reliable workflow to package and close integrations before production.
Solution
SLATE operates a centralized marketplace that connects brands with scripted content producers for product placement opportunities. The platform scans incoming scripts to identify placement options—scene, type, and fit—and packages them with defined terms before production begins. Every closed deal generates a verified record of what was promised, what was delivered, and how it was verified, enabling faster and more credible deals over time. SLATE uses agentic AI to surface brand storytelling moments and scene-level matching to ensure alignment with brand values.
Target Audience
Primary users are brands and agencies seeking measurable product placement in scripted productions, along with producers and creators who want to monetize their projects with verified brand integrations.
Features
- Agentic AI that automatically identifies brand storytelling moments within scripted content
- Scene-level matching technology aligning brand values with narrative contexts
- Pre-production intake workflow that scans scripts and proposes placement packages
- Verified delivery records for every closed deal, including promised terms, on-set execution status, and verification against the finished film
- Marketplace spanning 720+ brands via Dentsu network partner reach and a slate of production titles
- Record-keeping system that compounds deal history, creating a defensible asset for faster future negotiations