SKULaunch is a product data enrichment platform that transforms messy supplier files into complete, structured product content ready for e-commerce channels. The platform combines AI-powered extraction from PDFs, URLs, and images with a supplier portal that achieves over 80% completion rates, replacing the typical 12% completion rate of spreadsheet-based onboarding. It includes PIM capabilities, variant modeling, and direct integrations with Akeneo, Shopify, and Magento.
Funding
Funding not disclosed
Founders
Product
Problem
Retailers and distributors struggle with incomplete, unstructured product data from suppliers, often buried in free-text descriptions, PDFs, and spreadsheets. Manual onboarding via email and 200-column spreadsheet templates yields only around 12% completion rates, forcing data teams to chase suppliers and reformat records by hand, delaying time-to-sell and making products unfilterable and unsearchable.
Solution
SKULaunch provides an AI-powered product data enrichment platform that turns messy supplier files into complete, structured product content ready for every sales channel. The platform includes a supplier portal with guided submission forms, real-time validation, and AI pre-fill from web research, achieving over 80% completion rates. Enrichment Studio uses AI agents to extract attributes from PDFs, URLs, images, and text, filling gaps and resolving conflicts across entire catalogues without manual row-by-row work. The built-in PIM layer centralizes product records with variant modeling, taxonomy management, and completeness scoring, while direct integrations push approved records to Akeneo, Shopify, Magento, Plytix, and Mirakl.
Target Audience
Primary customers are e-commerce teams at mid-sized retailers, B2B distributors, and marketplace operators who need to onboard suppliers, enrich product data, and publish structured catalogues across multiple channels without manual data entry.
Features
- Supplier portal with guided submission forms, real-time validation, and AI pre-fill that achieves over 80% completion rates versus 12% with spreadsheets
- AI-powered extraction from 8+ sources including PDFs, URLs, images, text, and web search, with 90-95% extraction accuracy and 500 SKUs processed per minute
- Enrichment Studio using AI agents to find missing values, resolve conflicts, and improve attribute completeness across entire catalogues
- PIM functionality with central product records, variant modeling, AI-suggested taxonomies, and completeness scoring
- Format-agnostic ingestion handling CSVs, Excel files, PDFs, URLs, and images with AI column mapping and normalization
- Direct integrations with Akeneo, Shopify, Magento, Plytix, and Mirakl for automated record publishing
- Schema and attribute management with AI-generated category trees and validation rules
- Approvals workflow with audit trail, access controls, and completion scoring for both suppliers and retailers