SKNUPS is a gaming marketing agency that connects brands with millions of gamers through targeted opportunities in virtual worlds, utilizing data technology for audience engagement and brand activation. The platform offers services such as opportunity sourcing, creative adaptation, and commercial advisory to enhance brand visibility and maximize return on investment in the gaming sector.
Funding
$3.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands often struggle to effectively engage with the gaming audience due to the complexities of virtual worlds and the need for specialized knowledge to create authentic and impactful campaigns. Many brands lack the internal expertise to navigate the gaming landscape, identify relevant opportunities, and adapt their creative assets for virtual environments.
Solution
SKNUPS is a marketing agency specializing in connecting brands with gamers through tailored activations within virtual worlds. The agency provides end-to-end services, including identifying appropriate gaming opportunities, adapting creative content for in-game integration, and offering strategic advice to maximize brand visibility and ROI. SKNUPS leverages its network of games and data-driven insights to help brands authentically engage with millions of gamers, both in-game and across gaming-related platforms. By offering services such as 3D modeling, project management, and commercial guidance, SKNUPS enables brands to establish a presence in the gaming sector and amplify their earned media value.
Target Audience
The primary target audience includes brands across various sectors—fashion, technology, entertainment—seeking to connect with the gaming community and leverage virtual worlds for marketing and brand-building initiatives.
Features
- Opportunity sourcing: Matching brands with relevant games and virtual world environments based on audience demographics and brand fit.
- Creative adaptation: Transforming existing brand assets into 3D models and in-game content optimized for the gaming experience.
- Execution support: Managing all aspects of campaign deployment, including project delivery, technical integration, and community engagement.
- Commercial advisory: Providing strategic guidance on maximizing revenue opportunities, protecting brand image, and amplifying earned media value within the gaming ecosystem.
- Partnership activation: Collaborating with gaming influencers, streamers, and community platforms to drive awareness and engagement.
- Phygital integrations: Connecting virtual campaigns with real-world experiences, such as installations and events, to create a cohesive brand narrative.