SKIMS creates inclusive underwear, loungewear, and shapewear using advanced fabric technologies that enhance comfort and fit for diverse body types. The brand addresses the lack of accessible and stylish options in the intimate apparel market, catering to a wide range of sizes and shapes.
Funding
$728.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many individuals struggle to find comfortable and well-fitting intimate apparel, loungewear, and shapewear that caters to a wide range of body types and sizes. Existing options often lack inclusivity and may not utilize advanced fabric technologies for enhanced comfort and fit.
Solution
SKIMS offers a diverse range of underwear, loungewear, shapewear, and clothing designed with inclusive sizing and advanced fabric technologies to provide optimal comfort and fit for various body types. The brand addresses the need for accessible and stylish options in the intimate apparel market by focusing on solutions-oriented designs. SKIMS provides a variety of styles, including bras, underwear, shapewear bodysuits, and loungewear, ensuring a comprehensive selection for different needs and preferences. The brand's collections, such as Fits Everybody, Cotton Collection, and Seamless Sculpt, offer specialized features and materials to cater to specific requirements.
Target Audience
SKIMS primarily targets individuals seeking comfortable, well-fitting, and inclusive intimate apparel, loungewear, shapewear, and clothing options that cater to a wide range of body types and sizes.
Features
- Inclusive sizing across all product categories, ensuring a fit for diverse body types
- Advanced fabric technologies for enhanced comfort, support, and durability
- Wide range of styles, including underwear, bras, shapewear, loungewear, and clothing
- Specialized collections like Fits Everybody, Cotton Collection, and Seamless Sculpt
- Shapewear options with varying compression levels (light, mid, strong) for targeted sculpting
- Bra styles including t-shirt, strapless, full coverage, and push-up, with options for different silhouettes and lining
- Underwear styles including thongs, cheeky, briefs, and boy shorts
- Loungewear and clothing options including tees, tanks, dresses, hoodies, and pajamas