SkewerLab provides a video personalization platform that enables brands to create hundreds of tailored videos from a single project, optimizing content for specific audience segments. This technology enhances viewer engagement and helps brands achieve their key performance indicators by delivering relevant video experiences throughout the customer journey.
Funding
$1.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Creating personalized videos for different audience segments is traditionally time-consuming and expensive, requiring significant manual effort for each variation. This makes it difficult for brands to deliver relevant video experiences at scale, hindering engagement and KPI achievement.
Solution
SkewerLab offers a video personalization platform that enables brands to generate numerous tailored videos from a single project. The platform allows users to define KPIs and target audience segments, then personalize specific parts of the video message using user data or input. The SkewerLab Studio software facilitates the creation and iteration of video scenarios, while the platform's on-the-fly editing and delivery solution enables video personalization at scale. These personalized videos can be embedded on webpages or exported for use on social media and other media platforms.
Target Audience
The primary customers are marketing teams and brands looking to enhance viewer engagement and achieve key performance indicators through personalized video experiences.
Features
- Scenario Editor: Build video personalization scenarios like a mind map.
- Media Library: Manage audio and video assets within the platform.
- On-the-fly editing and delivery: Patented technology enables real-time video personalization.
- KPI-driven personalization: Define KPIs and tailor video content to specific goals.
- Integration options: Embed videos on webpages or export for social media platforms.