Sitefire
Sitefire provides a marketing suite for the agentic web, enabling brands to monitor how AI search engines like ChatGPT, Perplexity, and Google's AI Mode represent them. The platform tracks AI visibility, benchmarks competitors, and uses its Spark agent to research top-cited content and draft brand-aligned articles for CMS approval. It also measures agent referral traffic alongside human sessions to calculate ROI from AI search.
- Marketing Technology
- Artificial Intelligence
- Data & Analytics
- AI Agents
- Software Only
Funding
Raised to date
$500KRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Founder details are not available yet.
Product
Problem
Marketing teams increasingly lose visibility and control over how AI search engines like ChatGPT, Perplexity, and Google's AI Mode represent their brands. Unlike traditional search with clickable links, AI search engines generate direct answers, reducing referral traffic and making it difficult to measure ROI or know what content earns citations.
Solution
Sitefire provides a marketing suite for the agentic web, letting brands track AI search mentions, benchmark against competitors, and take automated action. The platform monitors AI visibility across answer engines, analyzes sentiment, and measures agent referral traffic alongside human sessions. Sitefire's Agentic Actions include Spark, a personal SEO and GEO expert that researches citation data, drafts full brand-aligned articles, and pushes them directly to a company's CMS for review and approval. Teams gain a continuous loop of AI presence monitoring, competitive benchmarking, and content creation optimized for generative engine visibility.
Target Audience
Marketing teams at mid-market and enterprise companies that need to monitor and shape their brand presence across AI search engines while managing content operations.
Features
- Tracks brand mentions across ChatGPT, Perplexity, Gemini, Google AI Overviews, and AI Mode
- Agent Analytics measures both human referrals and bot traffic to calculate ROI from AI search
- Sentiment tracking for AI search mentions, distinguishing positive, neutral, and negative contexts
- Spark agent researches top-cited content in a space, writes AI-optimized articles, and publishes drafts to CMS platforms like Webflow and Framer
- MCP (Model Context Protocol) access enables integration with AI tools and automated workflows
- Google Search Console integration connects traditional search performance with AI visibility data
- Brand Kit and Personas ensure content aligns with existing brand voice and target audiences
- Action briefs provide monthly recommendations for content opportunities based on citation research