Siren is a media platform dedicated to women in sport, offering in-depth articles, interviews, and analysis to amplify the stories of female athletes and stakeholders. It provides a dedicated space for comprehensive content creation and community building, addressing the underrepresentation of women's sports in mainstream media.
Funding
Funding not disclosed
Founders
Product
Problem
The landscape of sports media often overlooks or underrepresents women's sports, leading to a lack of visibility and opportunities for female athletes and those involved in women's sports. This disparity limits the growth and engagement within this significant sector of the sports industry.
Solution
Siren is a dedicated media platform focused on women in sport, providing in-depth articles, interviews, and analysis to amplify the voices and stories of female athletes and stakeholders. The platform aims to foster greater visibility and engagement within the women's sports ecosystem through comprehensive content creation and community building. By offering a dedicated space for these narratives, Siren addresses the systemic underrepresentation in mainstream sports media.
Target Audience
The primary audience includes fans of women's sports, athletes, coaches, sports administrators, journalists, and media professionals interested in sports coverage that prioritizes gender equity and diverse representation.
Features
- In-depth articles, interviews, and analytical pieces covering a wide spectrum of women's sports.
- Dedicated podcast featuring conversations on sports fandom, culture, and industry insights.
- Newsletter highlighting community achievements, emerging talent, and relevant sports content.
- Programs and paid commissions designed to create opportunities for women and non-binary individuals in sports media.
- Partnerships with organizations like ABC Sport to expand reach and provide editorial support.
- Internships focused on developing practical skills in writing, social media, and brand management.
- Networking events and workshops to foster community and professional development.
- Extensive archive of sports content categorized by sport, including AFLW, Netball, Football, and Ice Hockey.